{"id":3625,"date":"2026-06-11T09:51:30","date_gmt":"2026-06-11T09:51:30","guid":{"rendered":"https:\/\/en.comc.uobaghdad.edu.iq\/?p=3625"},"modified":"2026-06-11T10:03:22","modified_gmt":"2026-06-11T10:03:22","slug":"masters-thesis-examines-the-role-of-digital-advertising-in-building-the-mental-image-of-iraqi-delivery-companies","status":"publish","type":"post","link":"https:\/\/en.comc.uobaghdad.edu.iq\/?p=3625","title":{"rendered":"Master\u2019s Thesis Examines the Role of Digital Advertising in Building the Mental Image of Iraqi Delivery Companies"},"content":{"rendered":"<p style=\"text-align: justify;\">The College of Mass Communication at the University of Baghdad discussed a Master\u2019s thesis titled \u201cThe Role of Digital Advertising in Building the Mental Image of Iraqi Delivery Companies: An Analytical Study of Facebook Pages of Wasit, Al-Mandoub, and Prime Companies,\u201d submitted by researcher Helen Mohammed Rahim.<\/p>\n<p style=\"text-align: justify;\">The examination committee was chaired by Professor Bushra Jameel Ismail, with Professor Salem Jasim Mohammed as supervisor. The committee also included Assistant Professor Zainab Laith Abbas and Assistant Professor Nahla Najah Abdullah as an external member.<\/p>\n<p style=\"text-align: justify;\">The study aimed to identify the role played by digital advertising in shaping the mental image of delivery companies, emphasizing that digital advertising has become a key tool in enhancing corporate reputation and ensuring business success in the current market.<\/p>\n<p style=\"text-align: justify;\">The findings revealed that delivery companies relied on persuasive techniques to achieve market distinction, in addition to employing digital persuasive appeals across their online platforms.<\/p>\n<p style=\"text-align: justify;\">The study recommended that those responsible for designing digital advertisements for Iraqi delivery companies publish content in multiple languages, provide translation features, strengthen communication with customers, and respond actively to comments in order to enhance mutual trust.The outcomes of the study align with the Sustainable Development Goals, particularly Goal 4 and Goal 16.<\/p>\n<div class=\"wp-block-image\">\n<div class=\"wp-block-image\">\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter wp-image-3629 size-full\" src=\"https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0227-1.jpg\" alt=\"\" width=\"800\" height=\"533\" data-warning=\"Missing alt text\" srcset=\"https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0227-1.jpg 800w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0227-1-300x200.jpg 300w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0227-1-768x512.jpg 768w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0227-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wpa-warning wpa-image-missing-alt aligncenter wp-image-3628 size-full\" src=\"https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0231.jpg\" alt=\"\" width=\"800\" height=\"533\" data-warning=\"Missing alt text\" srcset=\"https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0231.jpg 800w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0231-300x200.jpg 300w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0231-768x512.jpg 768w, https:\/\/en.comc.uobaghdad.edu.iq\/wp-content\/uploads\/sites\/99\/2026\/06\/IMG_0231-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The College of Mass Communication at the University of Baghdad discussed a Master\u2019s thesis titled \u201cThe Role of Digital Advertising &#8230; <\/p>\n","protected":false},"author":218,"featured_media":3631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[40,1,28,16],"tags":[],"class_list":["post-3625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-discussions","category-sdg16","category-sdg4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master\u2019s Thesis Examines the Role of Digital Advertising in Building the Mental Image of Iraqi Delivery Companies - College of Mass Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/en.comc.uobaghdad.edu.iq\/?p=3625\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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