{"id":675,"date":"2023-07-31T07:02:06","date_gmt":"2023-07-31T07:02:06","guid":{"rendered":"https:\/\/en.comc.uobaghdad.edu.iq\/?p=675"},"modified":"2023-07-31T07:04:16","modified_gmt":"2023-07-31T07:04:16","slug":"thesis-in-college-of-media-discusses-viral-marketing-of-brands-via-social-media-and-its-impact-on-consumer-behavior","status":"publish","type":"post","link":"https:\/\/en.comc.uobaghdad.edu.iq\/?p=675","title":{"rendered":"Thesis in College of Media Discusses Viral Marketing of Brands via Social Media and Its Impact on Consumer Behavior"},"content":{"rendered":"<p>Baghdad\/&#8230;<br \/>\nThe College of Media at Baghdad University discussed the doctoral thesis of student Qaisar Jabbar Katae, entitled &#8220;Viral Marketing of Brands via Social Media and Its Impact on Consumer Behavior.&#8221;<br \/>\nThe thesis defense committee was composed of Prof. Dr. Ali Jabbar Al-Shammari as the chairman, Prof. Dr. Mohammed Hassan Al-Aamiri as a member, Prof. Dr. Saad Kazim as a member, Assistant Prof. Dr. Jasim Tareq Al-Aqabi as a member, External Member Prof. Dr. Ahmed Khaled Habib, and Supervisor Prof. Dr. Bushra Jameel Al-Rawi.<br \/>\nThe research aimed to explore the relationship between viral marketing of Apple and Samsung brands through social media and consumers&#8217; purchasing behavior. Additionally, it sought to identify the motives behind users following marketing posts on social media platforms.<br \/>\nThe results revealed that audience members find posts shared by friends more appealing. Moreover, the findings indicated that consumers&#8217; trust increases when exposed to marketing messages from pages authenticated with the blue checkmark. End\/64<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baghdad\/&#8230; The College of Media at Baghdad University discussed the doctoral thesis of student Qaisar Jabbar Katae, entitled &#8220;Viral Marketing &#8230; <\/p>\n","protected":false},"author":71,"featured_media":677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thesis in College of Media Discusses Viral Marketing of Brands via Social Media and Its Impact on Consumer Behavior - College of Mass Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/en.comc.uobaghdad.edu.iq\/?p=675\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thesis in College of Media Discusses Viral Marketing of Brands via Social Media and Its Impact on Consumer Behavior - 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