The Career Development and Employment Unit at the College of Media, University of Baghdad, organized a workshop titled “Sponsored Advertisements on Social Media,” presented by Assistant Professor Dr. Ali Muhannad Hamid, attended by students and staff of the college.
The workshop aimed to highlight recent technological advancements in the internet, computers, and mobile phones, which global and local companies leverage to find the best methods to promote their products and services, ensuring they achieve their goals of reaching their target audience.
The workshop discussed the benefits of sponsored advertisements, including precise audience targeting, improved brand awareness, increased sales and interactions, and detailed data analysis.
It is noteworthy that social media platforms like Facebook, Instagram, YouTube, and TikTok are among the best platforms offering sponsored promotion features.
