The Public Relations Department at the College of Mass Communication, University of Baghdad, has appointed Dr. Ali Ajwa to teach the Social Marketing course for PhD students during the second semester of the current academic year. This step reflects the College’s commitment to enhancing academic rigor and updating curricula in line with contemporary research and practical requirements.
This appointment comes as part of the Department’s strategy to strengthen graduate programs by incorporating specialized academic expertise that deepens both the theoretical and practical understanding of social marketing, particularly its role in addressing societal issues and developing impactful campaigns based on scientific research and strategic communication.
Dr. Ali Ajwa is expected to deliver interactive academic sessions that integrate the conceptual framework of social marketing with its modern tools, alongside practical applications and case studies that enhance doctoral students’ research skills and contribute to producing knowledge that is academically and socially applicable.
The College emphasized that this initiative is part of its plan to develop graduate programs and improve their outcomes in accordance with quality standards and academic accreditation requirements, reinforcing the College of Mass Communication’s position as a leading academic environment for preparing researchers and specialists.

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