In the context of promoting scientific research and knowledge exchange, a scientific seminar was held in the Public Relations department at the College of Media. The seminar was titled “Electronic Advertisements and Their Impact on Society.” Several joint research papers were presented by professors and specialized researchers in this field.
The seminar encompassed a diverse range of research topics investigating the impact of electronic advertisements on both society and individuals.
Professor Dr. Mohammed Abdul Hassan presented a joint research paper with Assistant Lecturer Aqeel Tahseen Fathallah titled “The Impact of Sponsored Advertisements on Purchase Decision-Making Among Iraqi Consumers.” This shed light on how sponsored advertisements influence decision-making processes among consumers in Iraq.
On the other hand, Professor Dr. Jaafar Shahid presented research on “The Communicative Impact of Advertising,” studying the effect of advertising messages on consumer communication and interaction. Meanwhile, Assistant Professor Dr. Bushra Jameel discussed “Public Service Advertisements” in her research paper, focusing on the role of advertisements in public awareness and social consciousness.
Additionally, Assistant Professor Dr. Raya Qahtan and Assistant Professor Dr. Huda Adel jointly presented a research paper titled “Deceptive Techniques in Social Media Advertising,” addressing the use of unethical techniques in social media advertising and their impact on society.
As for Assistant Professor Dr. Kareem Musht, he presented research on “Psychological Use of Colors in Advertisements,” exploring how colors are used in advertisements and their impact on viewers’ psychology.
Lastly, Lecturer Dr. Ali Mahn Hammadi discussed his research on “The Impact of Electronic Advertisements on Age Groups in Society,” studying the influence of electronic advertisements on specific age groups in society.
This seminar reflects the ongoing efforts of researchers and university professors in gaining a deeper understanding of the importance and impact of electronic advertisements on society and individuals. It is expected that these research findings will contribute to the development of advertising strategies and guide them towards achieving the desired impact and specific objectives.
