“The Public Relations Department at the College of Media organized a lecture on ‘Credibility of Advertisements on E-commerce Platforms and Consumer Satisfaction.’ The lecture was jointly presented by two faculty members, Dr. Huda Adel and Dr. Zeina Abdel Khalek, to postgraduate students and those interested in the field of public relations.
The aim of the lecture was to increase awareness and knowledge among students and enthusiasts of public relations regarding the credibility of advertisements on e-commerce platforms and their impact on consumer satisfaction. It also highlighted the importance of examining and evaluating the credibility of online advertisements and how consumers can make informed consumption decisions.
The lecture included a review of the research methodology and key findings. Among these findings, it was noted that the credibility of advertisements on e-commerce platforms is often weak, and most participants search for products through social media platforms, with Instagram ranking first, followed by Facebook.
This lecture is part of a series of lectures announced by the College of Media at the University of Baghdad, focusing on published research by some faculty members and aiming to enhance scientific awareness and deepen the knowledge of postgraduate students.
This scientific event is part of the University of Baghdad’s initiative to promote the exchange of ideas and scientific output among college departments and scientific branches. A weekly hour has been designated for presenting published research and encouraging the attendance of postgraduate students (both preparatory and research-focused).”
