A PhD dissertation entitled “The Effectiveness of Smart Power in Achieving the Sources of Charismatic Leadership among Public Relations Managers: An Experimental Study in Security Institutions” was discussed at the College of Mass Communication, University of Baghdad.
The examination committee was chaired by Professor Ammar Taher Mohammed, with Professor Salem Jassim Mohammed serving as the supervisor. Committee members included Professor Baqir Mousa Jassim, Professor Bushra Jameel Ismail, Assistant Professor Jassim Tarish, and Professor Amani Albert as the external examiner.
The study aimed to analyze the relationship between smart power and the sources of charismatic leadership among public relations managers in Iraqi security institutions. It also sought to develop an integrated training model based on smart power, evaluate its impact on public relations personnel, and examine differences between the experimental and control groups in their responses to charismatic leadership within the Iraqi security context.
The researcher adopted an experimental pre-test/post-test design involving both experimental and control groups. The study was conducted on a purposive sample of 200 public relations managers in Iraqi security institutions, in addition to 600 public relations personnel.
Two main instruments were developed to collect data: a 270-item achievement test to measure the effectiveness of the smart power training program in enhancing the sources of charismatic leadership, and an 18-item scale to assess the program’s impact on employees’ perceptions of their managers.
The findings revealed statistically significant differences between the experimental and control groups in the post-test of charismatic leadership sources, with the experimental group achieving better results. The study also showed a gradual and sustained improvement in the perceptions of public relations personnel toward their managers following the implementation of the training program.
