A master’s thesis entitled “The Role of Political Marketing in Building the Image of the Iraqi Government: An Analytical Study of the Prime Minister’s Facebook Page” was discussed at the College of Mass Communication, University of Baghdad, by Waleed Samir Talib, a researcher from the Department of Public Relations.
The examination committee was chaired by Professor Ali Jabbar Al-Shammari, with Professor Jaafar Shaheed Hashim serving as the supervisor. Committee members included Assistant Professor Raya Qahtan Ahmed and Assistant Professor Majid Aboud Fahad as the external examiner.
The thesis examined the role of political marketing in shaping the image of the Iraqi government by analyzing the communication tools and media used on the Prime Minister’s Facebook page. It also explored the political marketing strategies, persuasive techniques, and key communication messages that contribute to shaping the government’s public image.
The findings showed that the Iraqi government relies on the Prime Minister’s Facebook page as an effective political marketing platform to build its public image by strengthening communication with citizens and employing media and persuasive strategies to highlight government achievements.
The study also revealed a strong emphasis on promoting development projects, public services, and economic, security, and educational reforms, while identifying relatively less attention to professional development initiatives and sustainable public engagement.
The thesis recommended strengthening institutional communication by expanding official communication channels, adopting a data-driven digital publishing strategy, and enhancing visual storytelling that demonstrates the impact of government policies on citizens’ lives. It also called for broader digital participation tools and a unified communication approach that integrates developmental and symbolic dimensions to build a more stable and effective public image of the government.
